I’ve written branded content, training videos, TV docuseries, advertising copy and educational modules for companies such as Whole Foods Market, Shell Oil, Drug Free Texas, Abilix Robotic Toys, and many more! As a business owner, I’ve created and managed the online identity of several iconic Austin brands. As a (former) entertainment journalist, screen writer, improviser, and comedian, I’ve got over twenty years of professional writing experience.
I specialize in injecting humor into the work I do and making dry subjects exciting! See below for some samples of my produced work as well as a list of projects I’ve helmed. Feel free to reach out and contact me for a quote. I’d love to learn how I can help you!
WRITER/ACTOR - Some branded content I worked on for Whole Foods!
Long-form Journalism Samples
WRITER/DIRECTOR/ACTOR - Some more branded content for Whole Foods!
B2B Writing Samples
WRITER - Branded content for Cheez-It!
Writer - I wrote a TV show for a short lived network called Pivot. Here is the only existing proof that this happened, as most traces have vanished.
WRITER/VO - Branded content for a new line of party favors!
COPY WRITING AND MARKETING RESUME
Coldtowne Theater - Executive Director - Marketing Director - Creative Director - 2005–Present
ColdTowne Theater is an iconic Austin comedy brand, as well as the city’s premiere improv and sketch comedy training center. ColdTowne hosts 17 sold out shows a week and alumni who have gone on to work on Saturday Night Live, HBO, and more.
Directed fourteen year growth of ColdTowne Theater from $50,000 to $500K in annual sales by creating and developing the brand identity and executing targeted public relations and marketing campaigns.
Conceived and created all branding and marketing copy for the venue–including blog posts, website copy, mailing lists, and social media posts–driving weekly attendance of 500 audience members and 200 students.
Created all B2B marketing access, driving $70,000 in yearly corporate sales (the largest corporate outreach program of its kind in Austin).
Managed marketing team including Marketing Director, Social Media Coordinator, and Creative Director.
Whole Foods Market - Freelance Copywriter - Video Producer - 2009 to 2014
Developed, wrote and directed 17 internet shorts, live presentations, and internal training videos for Whole Foods Market as well as a Whole Foods branded “sitcom” that was pitched to IFC.
Public facing materials had 90,000 views and led directly to writing a Whole Foods branded television show, Dark Rye, that aired on the Pivot cable TV network in 2014.
Viral and cable video content created an estimated 1.4 million dollars in advertising value for the brand.
Out of Bounds Comedy Festival - Marketing Director - 2009 to 2011
Managed public relations, brand identity, social media, email lists, and overall marketing strategy– including print and online ad buys–for the South's largest comedy festival.
Marketing strategy was responsible for unprecedented 200% year over year growth in Audience, helping the festival grow from 85 to over 500 performers and from 12 to 25 sold out shows.
Condor Enterprises - Marketing - Public Relations Director - 2007 to 2010
Responsible for public relations, branding, and advertising for iconic Austin businesses–Spider House, I Luv Video, and EcoClean–leading to a 8% increase in revenue across the brands.
Developed branding assets and marketing strategy ahead of the launch of Spider House's 250 person capacity music and event venue, the Spider House Ballroom, resulting in nightly sold out performances.
Relaunched I Luv Video website to be a content-driven destination for cinéfiles.
Created, wrote, and grew weekly email newsletters that reached 15,000 Austinites (with a 18% open rate) across multiple brands.
OffBeat Magazine - Associate Editor - Art Director - 2004 to 2005
Wrote monthly columns, longform features, interviewed musicians, and reviewed albums for world-renown New Orleans music publication.
Wrote a weekly newsletter “The Weekly Beat” to an international mailing list of over 50,000 (30% open rate).
Oversaw all art direction, design, photography, and cover shoots and implemented magazine’s online rebranding, editorial, and marketing strategy.
Where Y’at Magazine - Managing Editor - Art Director - 2000 to 2004
Managed part time staff of twenty writers and five photographers for New Orleans’s largest monthly entertainment magazine.
Wrote monthly columns, longform features, interviewed musicians, and reviewed albums.
Directed all advertising design, working with clients to create visual identity and successful ad campaigns for small businesses.
Wrote and designed all B2B sales and marketing materials.
Freelance Copywriting, Design and Misc.
Literati Austin, TX 2020
Developed and wrote multiple holiday commercials for monthly educational subscription box in keeping with established brand identity.
Popperz Party Poppers Austin, TX 2020
Developed, wrote and recorded animated training and promotional videos for initial product launch.
Lifesize Video Conferencing Austin, TX 2017
Developed and wrote 10 part b2b training/marketing series for the launch of video conferencing platform.
Drug Free Texas Red Ribbon Rally Austin, TX 2017
Wrote and directed a sixty minute interactive comedy piece performed in front of 300 middle school students.
Incorporated existing anti drug training materials and messaging into comedy sketches.
Abilix Austin, TX 2016
Developed, wrote and recorded animated training and promotional videos for the product, resulting in the U.S. launch of an international line of robotic educational toys.
Victrola! Sketch Comedy Podcast Austin, TX 2015 to 2020
Created, wrote, produced, and edited over two hundred hours of the popular sketch comedy podcast Victrola!, which to date has garnered 111,000 downloads.
Victrola has been featured on the Huffington Post, Vulture, and Splitsider and named one of Austin's "Best Comedy Podcasts" and one of the "Top Five Sketch Comedy Podcasts."
Podcast’s success opened the door to pitch, develop and produce an original audio pilot for Audible.com.
Humordy.com Austin, TX 2011 to 2020
Wrote, directed, and helped develop 9 video shorts for popular Austin-based Youtube channel, which to date have 552,000 views.
Viral success led to developing feature-length scripts for film and television pitches to major comedy producers, including Total Frat Move, Broadway Video, and Rooster Teeth.
Kids in the Hall Austin, TX 2014
Yes, that Kids in the Hall. I was a script assistant for the week. It was pretty cool.
Shell Oil Austin, TX 2012
Wrote and directed a sixty minute interactive ethics training performed in front of 50 top level executives. Incorporated existing ethics training materials into sketches.